Let it be said, the last thing we want to do is waste your time.
That’s why we have embraced this bold move by addressing the tough questions first before even saying hello.
Conducting an agency review takes time and, whether we want to admit it or not, every B2B marketer has cost at the top of their list.
So, Let’s Talk Money!
Here are five FAQs every marketer should consider as part of their initial conversations.
Do you have a minimum spend requirement?
LaBine: Yes. $500,000 annual media spend.
Do you follow a commission-based or retainer-based fee structure?
LaBine: Both. A commission-based fee structure is driven by spend levels and can range from 8.0% to 15.0%. A retainer-based fee structure is evaluated on specific service needs. A combination of the two is considered on a project-by-project basis.
Do you offer flexibility beyond these fee structures?
LaBine: Always. Remember early on, when we agreed that marketing is a profit-generating machine? Well, so should the media services you retain.
Do you have the capabilities to manage, measure, and integrate both brand advertising and demand marketing?
LaBine: Absolutely. We’re a full-service paid media agency. It’s what we do. It’s how we hold ourselves accountable. We understand the importance of multiple marketing initiatives working in concert to obtain the maximum return on every dollar you spend, regardless of corporate budget siloes.
Do you stay current on marketing trends and technology - silly question, but an important one?
LaBine: 24/7. Like our industry, we’re in a state of constant change. Ongoing education and partnership development with the leading and most appropriate technology vendors are essential in providing our clients with the peace of mind they deserve.