At a combined annual media budget of less than $4MM – nearly a tenth of the spend of Blue Yonder’s closest competitor – LaBine Media surpassed both client and agency expectations across the board on campaign performance.
The “Power of NOW” 2020 campaign leveraged display, print, and linear video. Budget parameters required that we become hyper-diligent in identifying and capitalizing on critical periods of reduced competitor noise, while introducing linear video spikes during high-profile sporting events, aligned with Blue Yonder’s ambassador program.
Allow us to see if this type of strategy could work for you, or consider one of our other many custom-tailored strategies based on your specific advertising needs.