Tom Hickey

Direct, Sponsorships & Broadcast

Tom is a well-versed marketing pro with over 25 years of experience working on some of the largest and most respected companies and brands in the world, including Audi, NASDAQ, Sony, Microsoft, Procter & Gamble and the Quaker Oats Company.

In his role as Broadcast Specialist, Tom is primarily charged with the planning and execution of national broadcast buys and integrated sports sponsorships for LaBine Media clients. He is in a unique position to do so given his significant experience with major broadcast advertisers like Microsoft, P&G, Audi, etc., many of whom grounded their efforts in sports & sports sponsorships.

Tom is based in the Triangle, NC where he lives with his wife and three kids. When he’s not negotiating with the broadcast networks, he spends most of his time on a road bike or coaching his twin boys’ little league team.